FourPoint Energy is a private oil and gas exploration and production company founded by the leadership team of Cordillera Energy Partners. With over 30 years of experience, they wanted a brand identity that showcased their expertise and confidence in the industry. The identity design includes two elements; the logotype and the mountain symbol. The four points on the logo represent that this is the fourth venture from this team and give a node to the mountains of Colorado, FourPoint's headquarters. The blue color scheme represents stability, tranquility and sincerity. The different shades of blue demonstrate the multi-dimensional facets of the business.
The photography we shot focused on vast landscapes. I wanted to give prominence to open spaces to represent possibilities. The color palette is mainly blues and grays avoiding overly vibrant or saturated colors. The subdued colors connote the genuine nature of FourPoint Energy. Portrait photography is set against a natural landscape to evoke a rugged honest that matches the brand values. Photography by Cody Johnson.
I developed everything from the identity as well as a complimentary identity for their mineral company, brand guidelines, photography, print ads, a landing page, website design, stationary and email designs.
Innovage is a company that is redefining aging. Now, as an aging adult, you may be able to stay in your own home and in the community you love.
With this campaign, Innovage wanted to highlight the fact that they allow seniors to live life on their terms. We focused on some quirky senior citizens with unique stories to showcase some of the top-notch senior care options Innovage provides. I worked together with a writer and creative director to come up with this concept along with the imagery and design.
This Save the Date postcard design was created for a wedding in North Lake Tahoe. I handled the concept, design and illustration for the piece.
From healthcare and minerals to spirits and cupcakes, here is a collection of some logos I have designed. For a selection of industry-specifc logos, please get in touch with me.
3601 Market are high end, luxury apartments anchored by 15,600 square feet of retail and restaurants located in one of West Philadelphia’s fastest growing neighborhoods. The concept of our branding is the intersection of diligence and leisure. The building is located in a walkable distance to an highly concentrated area of a lot of businesses. So not only will people be close to work, but they will have all the amenities within the building. I designed the identity as well as concepts for their photography, signage, business cards and other collateral.
This book was designed to be a customizable bucket list book for couples, friends or individuals. It contains 50 bucket list items with fun facts about each activity along with space to write in the date it was checked off the list. I designed and wrote everything and also handled production.
Five Year Clear is a Vail, Colorado based non-profit aimed to raise money for breast cancer research and awareness. I designed this e-commerce site for their bracelet sales and awareness of women who have lived clear of cancer for five years or more. For each bracelet sold, $5 goes toward breast cancer research.
This is a save the date that I put together for a rustic Vail mountain wedding. I wanted to feature some of the photography with a fun photo strip tied together with the printed save the date page. I also had stamps made so they could stamp each of the envelopes with their names and dates.
Engagement photography by Kira Horvath.
The Colorado Tourism Office along with the Tourism Intelligence Group and Miles Marketing Destinations put on a benefit masquerade party. They wanted a classy, festive look for their invitations that were handed out to invitees. The design was then printed on gold paper to really make it pop.
This bi-annual magazine brings a fresh, unbiased, and progressive new look to the magazine industry in Colorado by offering an unparalleled platform for unknown athletes to become known and for local businesses to enhance their reputation.
As art director, I created the design of the magazine for Issue 1 and 2, organized all of the content and managed the photography and ad specs. I also designed their website which featured more local stories and videos as well as some of the original magazine stories.
Denver's iconic multi-coastal seafood, oysters house and granita bar provides impeccably fresh, sustainable and creative seafood preparations set in the grand ambiance of Denver's newly renovated historic Union Station.
My job was to create a website design that fit with the rest of their branding. I wanted the design to be modern and clean and simple to navigate. It is a one-page parallax scroll design with sections that open up and push the rest of the information down. I wanted to showcase their beautiful photography and the unique sea illustrations.
Tewell Warren needed an update to their branding. The mark was kept as is, but we gave them a whole new look and feel for their brand including a new color scheme, fonts, stationary and a marketing campaign. The marketing campaign focused on the history of the company and dedication of their employees.
This wedding map illustration for a Rhode Island wedding was designed to be a wedding souvenir for the couple as well as a small printed piece to be mailed with the invitation. It highlighted some golf courses, hotels, tourist highlights and the wedding location. I illustrated all icons and map details.
This book is part of a marketing campaign designed to encourage financial advisors to push the sales of the TD Ameritrade Retirement Plan. It tells the stories of people who missed massive opportunities. From the company that turned down the patent on the telephone to the movie studio that gave up the rights to Star Wars. At the end of the book—once the reader was primed to not repeat others’ mistakes—we introduced the TD Ameritrade Retirement Plan. The book was shipped to 5000 financial advisors and the response was overwhelming. Calls from advisors have exceeded anyone’s expectations including requests for eight figure proposals.
Winner at the 2015 Denver Fifty