FourPoint Energy is a private oil and gas exploration and production company founded by the leadership team of Cordillera Energy Partners. With over 30 years of experience, they wanted a brand identity that showcased their expertise and confidence in the industry. The identity design includes two elements; the logotype and the mountain symbol. The four points on the logo represent that this is the fourth venture from this team and give a node to the mountains of Colorado, FourPoint's headquarters. The blue color scheme represents stability, tranquility and sincerity. The different shades of blue demonstrate the multi-dimensional facets of the business.
The photography we shot focused on vast landscapes. I wanted to give prominence to open spaces to represent possibilities. The color palette is mainly blues and grays avoiding overly vibrant or saturated colors. The subdued colors connote the genuine nature of FourPoint Energy. Portrait photography is set against a natural landscape to evoke a rugged honest that matches the brand values. Photography by Cody Johnson.
I developed everything from the identity as well as a complimentary identity for their mineral company, brand guidelines, photography, print ads, a landing page, website design, stationary and email designs.