Innovage is a company that is redefining aging. Now, as an aging adult, you may be able to stay in your own home and in the community you love.
With this campaign, Innovage wanted to highlight the fact that they allow seniors to live life on their terms. We focused on some quirky senior citizens with unique stories to showcase some of the top-notch senior care options Innovage provides. I worked together with a writer and creative director to come up with this concept along with the imagery and design.